Brian Fanzo started out with humble beginnings working as a teen in a frozen yogurt shop in Virginia Beach and now is a CEO, founder and keynote speaker. Throughout his career, Brian has successfully identified strategies to make your brand or content stand out against your competitors. To start, being an authentic version of yourself is key to connecting with your consumers. Live feeds are also a helpful tool to answer questions of your consumers in a timely and direct manner. Finally, relatability is huge when putting out content. Connect with your audience by being yourself and not pretending to be anything else.
- If your business is competing with a well-known brand, concentrate on building a community.
- Know yourself, be yourself, and use the mediums where you feel the most comfortable.
- Use live video to connect with your audience and tell your story.
"His dad knew the importance of telling your story and connecting with people at a deep level."
Read more: https://contentmarketinginstitute.com/2019/11/brand-community-lesson/
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