Search engine optimization basics have definitely changed over the years, and creating a long-term and sustainable strategy is more challenging than ever. Mobile and user experience are becoming dominant elements of any SEO strategy. Fruitful approach should include up to 40% of digital content … [Read more...]

It would not be an understatement to say that digital content marketing, when it comes to various marketing strategies, is the one that dominated the last decade. As a consequence, digital work is saturated with content and creating unique and memorable content is increasingly difficult. Sometimes, … [Read more...]

Search engine optimization is slowly becoming a process where the optimization is geared towards inquiries that come in a form of question. In fact, recent data shows da 1 in 7 Google searches are an actual question, with question starting with “how” being the most dominant type. This trend is … [Read more...]

Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the … [Read more...]

There are significant lower costs in hiring content writers than in buying ads on other websites, on TV and radio. The returns of investments are also higher due to the facts already explained in the previous two paragraphs. If you are running your own website, your costs diminish even more, if you … [Read more...]

It is a harsh reality of marketing world that regardless of you power of persuasion and creativity in your campaign, most targeted audience will have a sense that you are trying to sell them something. Storytelling, on the other hand, can be quite convincing, and marketers should utilize the power … [Read more...]

The thing about social media platforms is that they evolve quite dynamically, so marketers are constantly looking for the strategy that will provide the best results. This also forces them to change the approach and take different perspective when creating the strategy. In the light of global … [Read more...]

We have lots of technology for perfecting our landing pages. We can optimize every part to make sure we aren't missing out on customers for small reasons. We want to make sure our Call To Action (CTA) is clear for the user so they don't feel overwhelmed. Then we can look into heat maps that show how … [Read more...]

Business practices have changed a lot in the past year, and this is because of the added amount of events that took place online instead of in person, especially in the technology industry. Now that we have found such growth in the online market, some things are going to have to change, and some of … [Read more...]

If you have made a couple changes to your website, like changing the color of the buttons on your site, and it didn't do enough, then you likely only touched the tip of the iceberg. There's likely a lot more that needs to be done. You will want to analyze your customers, and try to improve upon your … [Read more...]