Running a small business doesn't mean that you have the biggest income or budget for extras, such as marketing. 78% of companies, have a marketing team of up to three people, so without marketing, you are on the wrong side of the battle with other companies. If you want visual elements with your … [Read more...]

Social media is a great tool for online brands to reach and engage with their customers, but managing multiple social media brand accounts can be a stressful task. So, to avoid stress and run successful social media marketing campaigns, managers should follow a few organizational tips. For example, … [Read more...]

404 error pages appear when a page has moved to a new URL or has been removed from the website. There are ways to use them for your benefit. You can use the 404 page to display some of your products or show some positive customer reviews. One company, Kualo, has a simple alien-shooting video game on … [Read more...]

Social media is a great way for small businesses to market their products or services. However, as many of these entrepreneurs are introverts, it can be hard to balance the demands of social interaction on each platform. Yet there are still plenty of tips and tricks introvert business owners can use … [Read more...]

One of the best ways for brick-and-mortar businesses to increase their profits is through foot traffic, and the best way to do this is by utilizing local SEO practices. Local SEO, or local search engine optimization, is how online customers look for businesses nearby. So, to ensure a business gets … [Read more...]

Starting a small business can be difficult, especially if owners are not reaching their proper audience. Luckily, in today's digital world, there are plenty of tools for start-ups to research, reach, and engage their audience within twelve months of breaking ground. First, owners should start with a … [Read more...]

There are many different ways that you can unlock the full potential of topic clusters for your SEO strategy. Topic clusters are simply the way of organizing the structure of your content pages. This is also where you will interlink content that is relevant around similar topics to the page that you … [Read more...]

When you implement much better search engine optimization practices, you will be able to avoid the spam filter. SEO is very valuable when it comes to email because it allows you to have a unified voice with your brand. You also should start using long tail keywords because 40% of all search traffic … [Read more...]

If you run a website, you should be using internal links to help boost your search engine ranking. Basically, internal links are links from one page or article on your site to another. This helps readers navigate your content better, but allows improve site authority. These links help search engines … [Read more...]

There are many different things that you can do for your business by implementing marketing automation. Marketing automation is simply technolgoy that helps your marketing processes out and sometimes software is even included to make things easier. Personalized marketing is also essential as this … [Read more...]