There are many different ways that you can unlock the full potential of topic clusters for your SEO strategy. Topic clusters are simply the way of organizing the structure of your content pages. This is also where you will interlink content that is relevant around similar topics to the page that you are already on. In order to really get the potential of the topic clusters, you need to understand what the intent of your users are. This will help your content be much more successful in general.
- To get the most out of topic clusters, conduct regular content audits and purge outdated or redundant posts.
- Topic clusters can be used to direct visitors toward overlooked, underperforming content.
- Try to avoid both the most popular keyword phrases and hyper-specific long-tail keywords.
“If you want your content to be successful and easily found by leads online, you need to build your posts and sites around a single and all-encompassing question or topic.”