One of the best ways for brick-and-mortar businesses to increase their profits is through foot traffic, and the best way to do this is by utilizing local SEO practices. Local SEO, or local search engine optimization, is how online customers look for businesses nearby. So, to ensure a business gets the most customers, it’s important to perform a local SEO audit. This includes keyword research, competitor research, customer reviews, analytics, and more! The better the local SEO audit, the higher the potential customer base.
- To optimize your website, look at your title tags, meta data, and headlines, as well as featured snippets and internal links.
- Make sure all information on local business citations and your Google Business Profile is accurate.
- Helpful tools for conducting the audit include HubSpot, Ahrefs, Google My Business, and GeoRanker.
“A local SEO audit is an assessment of how your web page ranks in search engine results and how its ranking can be improved to generate more revenue and conversions.”