The goal of local SEO is to make it easier for people to find your business when they search online. It is used by bricks-and-mortar companies and primarily targets smartphone users. To succeed in local SEO, create a Google My Business listing and claim positions at Bing Places and Apple Maps. In addition, run an NAP (name, address, phone number) audit and build more citations. Conduct local keyword research using free tools such as Google Suggest. It’s also important to optimize for voice search (which differs from text-based search) and on-page SEO (links, page speed, etc.). Finally, a link-building strategy and customer reviews are key components of local SEO. Some of the best tools to help with local SEO include Moz Local and Whitespark.
- Use Google business, bing places, apple maps, and other websites to make yourself visible.
- NAP citations are important, so make sure yours is up to date.
- Look for what people use as keywords when searching for your business.
“And as it’s your local business, you don’t want to waste your effort and money to get website visitors from another country or another state.”