404 error pages appear when a page has moved to a new URL or has been removed from the website. There are ways to use them for your benefit. You can use the 404 page to display some of your products or show some positive customer reviews. One company, Kualo, has a simple alien-shooting video game on its 404 page. A 404 page can also advance SEO through the inclusion of keywords. You can also link to your social media accounts on the error page. One final piece of advice: don't write paragraphs explaining what the error is. Keep it simple.
- No matter how much you try to keep your website up and running perfectly, it's inevitable that things will go wrong and a 404 page will be necessary.
- A good way to use a 404 page to your advantage, is to have a listing of your most popular products, and provide a link to those products.
- A good way to lessen the frustration of customers when they hit a 404 page, is to have positive reviews on the page, so that people can see good things about your brand.
"While you should take steps to correct these errors on your site when you find them, it is also important to create a 404 error page that helps visitors find what they're actually looking for in the event that they encounter this error."
Read more: https://blog.hubspot.com/blog/tabid/6307/bid/9272/3-ways-to-turn-your-404-error-page-into-a-marketing-asset.aspx
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