Social media is a great way for small businesses to market their products or services. However, as many of these entrepreneurs are introverts, it can be hard to balance the demands of social interaction on each platform. Yet there are still plenty of tips and tricks introvert business owners can use to harness the marketing power of social media. For example, entrepreneurs can create a social calendar, schedule their posts, or hire freelance workers. If done properly, introverts who usually shy when facing social interaction can have their business thrive on social media.
- Create a social calendar and use an app for scheduling social posts.
- Find a platform that bests suits you; e.g., LinkedIn is quiet, Instagram is about images.
- Seek out one-on-one interactions, as they are easier to navigate than multiple interactions.
“For introverted entrepreneurs and small business owners, this poses a challenge: With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health?”