SEO is very unique when it comes to healthcare. This is partially because healthcare can be divided up into many different subsets, and each one has different needs and different pools of patients. There are some things that are similar between the SEO for healthcare and other industries. First of … [Read more...]

Even if there is an economic downturn, consumers are still going to turn to search engines to find what they need. And this is why no matter the economic climate, SEO optimization remains important. But it is also important that content is optimized and aligned with the intent of the consumer. In … [Read more...]

Smart content marketing should be similar to a golf game, in that the person that wins, has swung the least number of times. In other words, even though content is important, too much content can be overwhelming. It used to be thought that the key is to produce just enough content that keeps you … [Read more...]

In this day and age, it's important for companies to show that they care about more than just profits. Consumers want to know that the companies that they do business with support values that they care about. But it's important for customers to know that if a company is showing a value, that that … [Read more...]

Branded content as a paid promotion is good because it can grab a consumer's attention without looking to promotional. Branded content is the idea that an advertiser is producing content. But it differs from other types of marketing, such as influencer marketing and sponsored social media posts. … [Read more...]

Mental selling is the ability to get inside someone's head in order to motivated them to buy your product. And persuasive language is the key to mental selling. This leads to what is known as neuro copywriting. Neuro copywriting is creating words that become that persuasive language. One technique … [Read more...]

When automated chat agents first came about, they were often just chat windows that popped up with some basic predetermined responses. But this has now grown into more conversational automation. One advantage of automated chatbots is time. Moving a potential customer through the process quickly is … [Read more...]

Even though dealing with digital marketing and websites has been around for quite some time, businesses still struggle with creating the right website. This is partially because digital marketing changes rapidly - SEO priorities change, and designs go from being new to irrelevant. Businesses … [Read more...]

Some marketing trends tend to come and go, while others have the ability to stand the test of time. And when a marketing trend does stand the test of time, it's important for big companies to join in with those trends. One of those trends is influencer marketing. Influencer marketing became popular … [Read more...]

While ecommerce and digital marketing is thriving, businesses are struggling to find ways to stand out. And it's even harder now that Apple users can opt out of targeted tracking. As a result, businesses are resorting to more broad targeting, which is where they hope the advertising stands on its … [Read more...]