Even though dealing with digital marketing and websites has been around for quite some time, businesses still struggle with creating the right website. This is partially because digital marketing changes rapidly – SEO priorities change, and designs go from being new to irrelevant. Businesses constantly have to update their websites in order to still be impactful and effective. This means that there needs to be an acceptance that it is important to consistently redesign websites. The estimate is that websites need to be redesigned every two years.
- Many brands have a hard time optimizing their websites due to the speed at which the market and tools change.
- To keep your website relevant, you’ll need to do constant refreshes of its design and content.
- Even through the changes, your website should promote a consistent brand to keep your existing customers.
“Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out.”