Even if there is an economic downturn, consumers are still going to turn to search engines to find what they need. And this is why no matter the economic climate, SEO optimization remains important. But it is also important that content is optimized and aligned with the intent of the consumer. In fact, one of Google's latest updates actually penalizes companies whose content is not designed to help the reader. When content doesn't help the reader, it is there just to improve search rankings.
- It's possible to use information from your SEO strategy to help bounce back from economic downturns.
- SEO data provides great content to see what your customers are looking for.
- You can use your SEO strategy to pinpoint the current market and then adjust as needed.
"The algorithm update penalizes websites with large amounts of content that doesn’t help the reader – content written for the sole purpose of search engine rankings."