When automated chat agents first came about, they were often just chat windows that popped up with some basic predetermined responses. But this has now grown into more conversational automation. One advantage of automated chatbots is time. Moving a potential customer through the process quickly is important, and when a chatbot can quickly respond to a potential customer's question, that is much better than leaving them to wait for a long time for a human interaction. And while human interactions can be necessary to close a sale, these automated responses along the way are beneficial.
- Chatbots have evolved from a curiosity to an essential part of your customer service operation.
- The best AIs can figure out where in their journey the customer is and tailor their support accordingly.
- You can also use chatbots to gather real-time data, offer a personal touch, and more.
"But as the power of AI has advanced dramatically in recent years, so too has the power of conversational automation."
Read more: https://martechseries.com/mts-insights/guest-authors/5-ways-conversational-automation-can-increase-marketing-conversions/
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