In automating social media responses we open ourselves up for better communications with clientele, and helps to promote better sales. Referring to different aspects like allotted time for response to help questions, customer service issues, and new client contact. This helps to promote usage of automated responses to help apease the societal expectations which can help make the business relationship stronger. It shows the different data that can make it so that it is easier to implement, and how to use it to the best benefit of the company.
- Automation for responses is very important. It is shown that 70% of people are expecting a response in around an hour
- Addressing complaints automatically may not solve the issue, but it will show enough response to defuse a situation
- Automation will help you monitor other statistics that you may have not been able to do.
"Social listening will tell you that not every comment is a complaint or question. Therefore, you don’t have to be present for what everyone says about your brand online. Particularly if your business is growing. It’s simply not feasible."