Smart content marketing should be similar to a golf game, in that the person that wins, has swung the least number of times. In other words, even though content is important, too much content can be overwhelming. It used to be thought that the key is to produce just enough content that keeps you great at what you're producing. But in reality, the key is doing as little as possible while still being great. And it's even better when you leave people wanting more.
- It's important to create content all the time, but creating too fast or too slow is a problem.
- You should take some lessons from golf when setting your content marketing strategy.
- For example, consider what the least amount is you need to get what you need, and more.
"Here’s what they mean: When the content team provides a fire hose of content, there’s too much waste – but everybody’s thirst is quenched."