Waterfall charts are used for marketing and are charts that show you how a starting value is impacted by intermediate values and how that results in a final value. These are used to measure web traffic or blog views usually and can help you figure out why you are gaining or losing traffic over time. These charts will show you your traffic at the start of a period, and your traffic at the end of a period. The in between period will show you the details and why certain things happened. The creation of waterfall charts is also pretty easy as you can use software like HubSpot to make it very user friendly.
- A waterfall chart is a graph used in marketing that shows how initial value is impacted by intermediate values. That result will give you the final value.
- Waterfall charts can let you know your total blog traffic from each month so you can see which months you gained the most visitors and which months you lost the most.
- The entire point of a waterfall chart is to show you where you started and how you finished. In between you'll see the details and why you either gained or lost traffic.
"Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation."
Read more: https://blog.hubspot.com/blog/tabid/6307/bid/14222/the-one-graph-marketers-should-update-daily-the-leads-waterfall.aspx
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