Local SEO is very important, since almost half of all searches are local. Statistics show that almost 90% of people do an internet search for a business at least once per week, and almost 60% do it daily. Local SEO is pretty much the same as regular SEO, except that the geographic component is added for local visibility. What you are aiming for is to be part of Googe’s 3 pack. This is the grouping of companies that rank in the top three of Google’s search results.
- To improve local SEO performance, create a dedicated contact page with phone numbers that are clickable on mobile.
- Make sure your business is listed on Google My Business, TripAdvisor, Yelp and local review sites.
- On your blog discuss local news and events, but not your products and services.
“That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone local searches for your products or services online.”