People look for businesses in their local area. This is why there are so many searches that include the term “near me.” When it comes to online searches, over 80% of consumers used Google to find information on local businesses. The best way to ensure that your local customers can find you online, is buy working to improve your local SEO. One method to use is link building, which is where other websites have links back to your website.
- Link building for local SEO can build brand visibility and drive targeted traffic to your site.
- Customer reviews need to be encouraged and testimonials should be highlighted.
- Get listed at Bing, Facebook, Foursquare and Yelp, and consider blogging about local topics.
“What’s more, 81 percent of consumers used Google to search for information on local businesses in 2021.”