SEO increases a site's visibility at Google and other search engines. Local SEO puts the basic information of a business on local directories, social media profiles, and other places. To gather more local traffic, you need to update your listings on Yelp, Google+, Facebook, Foursquare, and similar sites. It's also necessary to protect against "black hat" tactics where a competitor claims your site and adds incorrect info or fake negative reviews. Finally, it helps to remember that most local directories are free, and you should avail yourself of what is free advertising.
- Optimizing local pages by providing accurate business info and uploading photos and videos about the products and services.
- Be wary of "black hat" tactics, such as businesses claiming the directory listings of their competitors.
- Most local business directories (Google My Business, Yahoo Local, Foursquare, etc.) offer their services free.
"In a recent study performed by Constant Contact and reported by SEO guru Neil Patel, even though 85% of small businesses value local traffic, only half of these businesses have updated their local listings online."