Local SEO is focused on making your content visible and appealing for audiences physically near to you. Having quality local SEO means that you are quite literally on the map for your customers. You need to pay special attention to this sector if your business specifically targets people in your area and you have a need to increase your organic traffic. A few tactics for improving your local SEO are auditing your website and taking a look at your local competitors to see what they're up to.
- SEO remains a gold-standard tool. But today, it's more and more about local SEO.
- Geographical data is becoming more important, as witnessed by the spiking in "near me" searches and the popularity of Google maps.
- Local SEO may be especially important to you if you have a business that operates out of multiple locations.
"Between mobile voice searches and location-specific, “near me” searches both spikings, it is crucial that you cater to both."