For any business that is looking to connect within a local community, local SEO is important. The purpose of local search is to get a business to come up in local searches, such as maps. Local SEO is important to anyone who is looking for foot traffic, whether it’s a small business or a larger one. There are three different attributes that have role in local rankings, and are considered important – relevance, distance, and prominence.
- Based on data, it is absolutely imperative for businesses to have local SEO.
- Local SEO extends beyond Google, and also includes Bing, Apple Maps, and other local avenues.
- For Google, the most important pieces of local SEO are relvance, distance, and prominence?
“Unfortunately, as the local SEO opportunity continues to grow, so does the competition for the local search traffic and local search visibility.”