What you say when you are creating content is something that is very powerful and meaningful, but the way that you say it or phrase it, can make all the difference. We all know Seinfeld was popular, but not many of us understand why. The show was funny, but it did really well, and this is based on information that the show performed high in ratings. We can deliver that information all day long, but the way we present it is what matters.
- We are in the age of content, content that is everywhere you look. So even if yours is good, it can still be ignored.
- You have to develop trust with an audience, it is what helps lead them to your content.
- We all know Seinfeld was popular, but we really don’t know why, if you delve into details, you will create something interesting.
“They dig deep to find the hidden hook that will elevate the piece of content to a must-read for the right prospect, which in turn will lead to more people investing in the product.”
Read more: https://copyblogger.com/hook-ideal-prospect/