Generating maximum amount of content used to be the strategy that websites ruled by. Now, everything is about matching your content to the search intent of your users. While Google’s algorithms are very complicated we can still look at how Google works and realize that pages are indexed by trying to max users to what they are looking for. We can start out the process of changing our content by putting all of our keywords in a Google Sheets and figuring out how to match our content for different kinds of intention.
- You will want to start off by gaining contact information and starting a conversation.
- You will have to match your content to the search intent so that it will be relevant in search engines.
- If you have some leads that are inactive, then you need to put forth some more engaging content.
“Regardless of your niche, leads are your current or potential customers who gave their contact details because they don’t mind hearing from your brand.”