Content marketing makes all the difference no matter what product you have that you create and sell. there was a beer company, years ago, that marketed their beer with the water purification process to make their beer. All beer was made the same way, but the beer company that marketed themselves as the one with the water purification, became the number one beer seller. It doesn't matter what you have to sell or how great it is, your marketing strategy will always be what puts you on top.
- Content marketing can work to your advantage based on what you choose to share.
- A beer company shared their water purification process, even though all beer companies did that, they were soon number one.
- Any product can be reproduced, the way it is marketed is where you will come out on top.
"This was the beneficial feature of a product or service that the competition would not — or could not — offer."