Providing the content is no longer sufficient for the success of your digital marketing strategy. Content you publish needs to be informative and engaging in order for your business to fully utilize the potential it presents. The old saying that you should show and not just tell still holds true. Before you start creating content based on the idea you have, answer the question of why would anyone be interested in topic. Ensure that you content provides a learning moment and bolster it by using recognized and reputable experts.
- Content that teaches can introduce people, demonstrate processes, or delve into details.
- Skeptical audiences can be won over by trusted academics and internal experts.
- Debating issues and raising questions are ways to create tension and increase interest.
“Content marketing writers sometimes forget this lesson – defaulting to telling the audience things.”