Content distribution is a very important phase because it involves putting your goals, audience insights and creative executions to the test. You always want to look at your distribution options and go with ones that will reach the most people. You always want to establish a primary distribution media model. When it comes to your content, you should be paying attention to metadata, keywords and link building. When you focus on these factors you can improve your rankings in SEO which will get more eyes on your content in general.
- Distribution is when you put your goals, audience insights and creativity to the test. You also need to promote your content during this phase.
- Try to optimize your content for organic searches by paying attention to metadata, keywords and key phrases and also link building.
- You can recycle your higher performing content by changing the type of content, for example changing a text piece into a podcast or a e-book.
“Most brands eventually need to distribute content effectively across a mix of platforms to stay competitive and grow their influence. However, it may help to start a new program or initiative with a single channel on an owned-media platform like a company blog or a podcast on your website.”