Content marketing, by definition, is a part of marketing strategy approach, but since it was defined in this manner it has evolved into many different areas. It is no longer a strategy, but a skill set. It is not sufficient any more to use content to market your business, but you also need to promote the content itself. Content should be approached as if it’s your actual product, and basic marketing principles should be applied to it. As such, product and price, along with place and promotion should all be considered when using content to market your business.
- The Content Marketing Institute defines content marketing specifically as a strategic form of marketing.
- However placing a brand message into content and they launching it barely attacks the tip of the ice burg, in terms of engaging your marketing audience.
- To effectively market your content, you must examine its assets as you would any other product, paying particular attention to factors like price, placement and promotion.
“It’s no longer enough to market with content. You must understand how to market the content itself.”