Combination of good content and smart search engine optimization principles provides good value to content marketers as they try to hit their targets. The application is easier said than done, as evidence by the fact that only half of the business-to-business marketers consider their strategy moderately effective, while almost a quarter think it is a failure. There are ways through which you can improve on this. Understand fully what your customers are searching for and refresh some of the old content that performed well in the past.
- Figure out what your audience is searching for and start to build your content towards their searched keywords.
- Find a way to re-establish older content that performed well by changing the format of it into a blog post or a podcast for example.
- Track the behavior of your search traffic so you can see what people are doing when they find your website via a search engine.
"To start creating more insight-driven content, search data can offer a gold mine of insights."