One of the biggest challenges for marketers is generating a report that highlights the effectiveness of a search engine optimization campaign. The goal of the report should be to organize the results and highlight where the search engine optimization strategy is at the moment. It is important for marketers to remember that the goal is to get people to engage and buy things, not just generate traffic, so how users engage must also be tracked instead of only focusing on the number of visitors to a website. This data can be used to make the appropriate changes to improve search engine optimization.
- Traffic and indexed keyword metrics can be very misleading because they need to result in sales leads in order to be useful.
- We want to increase organic leads and organic sales as much as possible. We want our brand to be at the fore front generating loyal customers.
- While traffic can end up being bunk data; we still want to do an in depth analysis to figure out where we can better focus our efforts.
"An SEO report is a document where you organize the performance and the current moment in which your strategy finds itself, highlighting the positives, points of attention and the following steps for the strategy to obtain real results."