Website owners should focus their energies in search engine optimization, SEO, on developing keywords and improving search rankings in order to maximize their investment. The content of a website is its written and graphic content. Production of this content can be targeted around certain words that … [Read more...]

When using a customer data platform (CDP), you are acquiring data from multiple sources in an attempt to produce a client profile that can be used with other promotional platforms. These CDPs can help you create a more targeted experience to each individual consumer by teaching you how to better … [Read more...]

In order for a business owner to see if they have been successfully engaging in what is known as Servant Marketing, they should take the time to evaluate 20 of their most recent promotional emails. You want to make sure that your content is driven by informative and valued data as opposed to product … [Read more...]

Guest bloggers who are unsuccessful in their pursuits can be compared to door-to-door salesmen who hassle customers for a viewing. Successful guest bloggers, on the other hand, show up with their content like the host was eagerly awaiting their arrival. To obtain this successful stance as a guest … [Read more...]

Analyzing the winners of Clio awards can help you create more effective marketing campaigns for your company in the future. A great example of this can be seen in the advertisement developed by New York Times’ commercial on truth and perseverance. This ad ended up attracting worldwide attention … [Read more...]

As a content marketer, it's great to have innovative ideas, but they won't go anywhere if you lack the persuasiveness necessary to obtain the backing of company leaders. When pitching ideas to higher ups, you must continuously remind them of the value of content marketing. Another tip is to make … [Read more...]

You may think, the more attention grabbing an ecommerce site is, the more traffic it will attract but it tends to have the opposite effect. Somebody coming in from an online search for a certain product has probably never been to the site before. If it's too confusing, they're going to look … [Read more...]

In the corporate world, Sales and Management may seem like two sides of the same coin. Bridging the knowledge gap between the two teams leads to greater harmony among the staff, increased morale, and a shared vision toward a shared goal. Having the staff learn cross-functionally can assist with the … [Read more...]

To create continually evolving, engaging blog content, you must be able to edit liberally, keeping only the most vibrant parts of your blog entry. A crucial part of becoming good at editing is, not becoming overly attached to any one part of an entry. Sometimes, when we write our hearts out on the … [Read more...]

Personalization is a tool business men and women can use in order to build their companies. Personalization involves creating and fostering an individualized experience for each and every customer. Creating a personal experience is the key to success in the market, as individualization becomes … [Read more...]