As a content marketer, it’s great to have innovative ideas, but they won’t go anywhere if you lack the persuasiveness necessary to obtain the backing of company leaders. When pitching ideas to higher ups, you must continuously remind them of the value of content marketing. Another tip is to make sure your talking points align with your audience’s existing beliefs. You must also be confident in your delivery. If you aren’t naturally comfortable at public speaking, there are tricks that can help (e.g., breathing exercises). Ultimately, utilizing these tips can make you more successful at gaining approval for your content ideas.
- On occasion, content marketers have to persuasively pitch their ideas to company leaders, which is something they may not be used to do doing.
- During Content Marketing World 2019, many speakers shared their methods for crafting and delivering presentations with confidence.
- As a content marketer, you must educate leadership on how they will benefit from your unique strategy.
“To persuade stakeholders to approve meaningful, long-term change, align your talking points with and validate your stakeholders’ existing ideas and beliefs.”