Efficient procurement team usually works seamlessly around the clock, rarely requiring input change or maintenance. Because of this automatism, it is often forgotten that procurement presents the heart of your company. This part of your business deserves the credit and content may be the convenient way to express your gratitude. By using content to do that, you are showcasing your company to existing and prospective customers. It gives them a piece of mind and trust in your brand.
- Procurement specialist have to remain in good relations with vendors and you want them to constantly look for flaws in strategy.
- Make your brand more familiar to customers by allowing employees to showcase what they do in an educational video.
- Allow your procurement team to work closely with your content creators to boost new ideas for both teams.
“Get your procurement experts to review your content strategy for holes. How could the ways they treat your vendors teach you how to treat customers? This is a relationship that could work both ways, too: talking to them about your best marketing practices could have an impact on them in return.”