The software company Terminus has come up with a new twist on B2B event marketing called Break Sh!t. In a three hour session, 10 marketing leaders share their ideas and the audience votes on their favorite. A $10,000 prize is then donated to a charity of the winner's choice. What Terminus is trying to do is combat digital fatigue and avoid having just another online event. Another example of this strategy is fitness software company TeamUp. They sent personalized social media posts to their customers, who in turn shared them at high levels. Making it about their customers rather than themselves was a smart approach.
- Words matter. Storytellers have known their power for millennia. Marketers have used their power for over a century.
- Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketin
- Get inspired by a new twist on virtual event marketing, a pivot from business anniversary celebrations, and new data on content marketing careers â€“ Content Marketing Institute
"In just three hours, 10 marketing leaders will share their big, bold ideas with the audience, who get to choose the best presentation. The winning speaker’s designated charity gets a $10,000 donation."