In order for a business owner to see if they have been successfully engaging in what is known as Servant Marketing, they should take the time to evaluate 20 of their most recent promotional emails. You want to make sure that your content is driven by informative and valued data as opposed to product content that urges the consumer to buy now. Also ensure that you take the time to address the consumer enough throughout the email so that the content is balanced, and you aren't just focusing on your business.
- Servant Marketing is the idea that a company prioritizes their customers’ needs before their own.
- One way to effectively practice servant marketing is to use the word "you" a lot when speaking to a customer versus just discussing your company and products.
- The concept of Design Thinking means that marketers should first put themselves in the shoes of their customers.
"You’re taking your subscribers on a journey as they interact with your email."