If you're not already using social media, you're missing out on vital marketing opportunities. In this day and age social media is used for a wide variety of businesses to get your name out there and introduce new products and services. You can use one, or use them all to reach a broader audience, … [Read more...]

After you find out what your keywords should be for your business website, then you can search online for other sites or blogs that you can link to. You can look at blogs, news reports and trade publications to see if they use your same keywords and link to them. You should also look at niche … [Read more...]

Consumers want and expect more personalization when they visit an e-commerce website. There are many ways that you can improve the personalization experience. The first way is to make the homepage personalized for the user visiting it. Personalizing the site from the time people visit your landing … [Read more...]

The results are in and it appears that when you use video with your social media posts you will expect almost 50% more viewers. Using videos makes the message more personal for the viewer. If you can covert target audiences into actual members then prepare to be at the top of the food chain this … [Read more...]

Waterfall charts are used for marketing and are charts that show you how a starting value is impacted by intermediate values and how that results in a final value. These are used to measure web traffic or blog views usually and can help you figure out why you are gaining or losing traffic over time. … [Read more...]

Most people can achieve business authority if they want to, they just need to create content. Thought leadership is a term that was coined in 1994 by Joel Kurtzman. He talked about the term as referring to people who had business ideas that were worth listening to. With regards to content, if you … [Read more...]

Social media marketing can benefit businesses in five different ways. One way is that social media marketing can increase your brand exposure. It can also provide great outcomes by using fairly cheap methods. It really doesn't cost much to use social media marketing. You can get your company video … [Read more...]

It can be hard to continually come up with new content for your blog. Repurposing involves taking some of your old blog content and presenting it in a new way so that it seems fresh to your readers. For example, if an old post contains a lot of facts and figures, you can use that to make a new … [Read more...]

As a content creator, one is pressed to not only generate new content but also create content that an audience will engage with. One can be more effective in creating content that resonates with an audience through a number of simple steps. First one should do their research before hand and … [Read more...]

If you are starting a blog or a website where you are publishing content, prepare yourself for the traffic you receive. Make sure that your website looks professional and you have interesting content that will make your readers think. Next, find a way to do something epic to make yourself stand out … [Read more...]