It can be hard to continually come up with new content for your blog. Repurposing involves taking some of your old blog content and presenting it in a new way so that it seems fresh to your readers. For example, if an old post contains a lot of facts and figures, you can use that to make a new infographic. You can also use the material from your old content to make a podcast, a downloadable guide, videos, newsletters, and slide presentations.
- Re-purposing content is an effective way to use existing resources to generate traffic without expending new capital on research or creation.
- On of the most effective ways to reuse content is to repackage the information into a different medium e.g. words into graphics. Blog post into slide presentation.
- One should take advantage of each mediums strengths to add a new layer of appeal to existing content. A podcast can create a deeper connection with an audience than a slide presentation for example.
“Video also gives you the opportunity to easily go in-depth into things that may have been difficult to explain via text format.”