Consumers want and expect more personalization when they visit an e-commerce website. There are many ways that you can improve the personalization experience. The first way is to make the homepage personalized for the user visiting it. Personalizing the site from the time people visit your landing page can make a positive impression on consumers. Secondly, improve your site navigation, because people enjoy easy navigation that is based on their personal choices. You can give people navigation options based on the choices they tend to make. Third, you can personalize search results based on what a consumer tends to search for. Personalizing search results can help the customer more accurately retrieve what they are looking for. Fourth, you can sort products based on the users’ personal choices. Within product categories there can be a sorted list of products in the order of what usually works best for that person. Lastly, you can engage new users by sending personalized messages depending on their choices. This will create a climate of trust between you and the customer, and it will make them more likely to buy from your e-commerce site.
- Customers are increasing the amount of personalized content and treatment they receive from online businesses.
- Most new visitors to a site aren't likely to buy anything, but personalized content can increase their trust.
- Add personal messages, and tailor the site to be user-friendly. By making the customer's experience as convenient and friendly as possible, you are more likely to win their business.
"With personalized site navigation, you can show relevant options for specific brands or product categories based on the user’s demographics and previous session history."
Read more: https://www.entrepreneur.com/article/344878