There are many ways that you can help build a social media following that engages with you. First, respond to your followers as this will not only build trust with them but will also build a relationship with them. Allow users to follow you on all of your social media platforms with the click of 1 … [Read more...]

A page on the social media site may as well not even be there if nobody is engaging with it, or if you aren't continually updating things. First you will want to make sure all of your information is accurate, and you will want to make sure the logo is visible as well. Make sure you post often to … [Read more...]

Getting traffic for your web site is only half the battle, you also have to worry about keeping people there. All the traffic in the world won't amount to much if you aren't turning that traffic into leads or customers. Make sure your content is engaging, and make sure your paragraphs aren't too … [Read more...]

Only 30% of small businesses have an SEO strategy and that is very negligent as SEO can really improve your business. SEO research allows you to find target keywords that help boost your rankings in Google search and therefore get more eyes on your website and brand. A smart thing to do with regards … [Read more...]

You will first want to take note of the page loading time. If the page takes too long to load, then it is automatically deemed not user friendly. It can be hard to navigate a new web page so it is important that you make it as user friendly as possible. On page SEO, is good for making sure your … [Read more...]

Republishing articles is a good idea, because not everybody gets a chance to read them right away. There may have been a few other articles they were interested in reading at the time, and just didn't get around to reading the one you initially published. Think about how you are when you are … [Read more...]

Your target audience may be the same, but their needs have completely changed. Nothing is the same in this new world, and the needs of everyone reflect that. You need to renew your strategy so that you can help your audience with their current needs, even if it's a short term strategy, but who knows … [Read more...]

Social media ROI, or return on investment, is a mathematical formula that tells the marketer the revenue generated from each dollar of marketing spend. This sounds simple but to track ROI marketers need to understand exactly how much they are spending on their marketing as well as tracking the … [Read more...]

Content marketing is always crazy, and you can feel like you can have way too much do to without enough time to do it in. It can even feel like you have way too much do to on the winter holidays, so you never really have enough time to recharge on your breaks. Here are some tips for how to save time … [Read more...]

Technology is changing rapidly, and it is really influencing social media platforms. Social media is changing for the better due to advances in technology. For example, advances in AI now allow for targeted media using social media platforms, as well as more automation. Security and privacy have … [Read more...]