It is important as a business to give your target audience what they are desiring. However, it is also essential that you find out the difference between what your target audience wants and what they actually need. You can do this by meeting with them in person and developing a real connection with … [Read more...]

There is quite a few different things that you can do in order to create a site structure that will enhance SEO. One of the first things that you need to understand is website structure is simply the layout and design of your website as well as how each page connects to one another. Search engine … [Read more...]

There are many different digital content mistakes that are quite common that can hurt your brand. One of the biggest issues that companies run into is that they publish too much promotional content so their website comes across as an advertisement rather than a brand. Another problem that is common … [Read more...]

There are many different ways that you can either reduce, recycle or reuse your content in order to improve your search results. When it comes to reducing your content you very simply either need to remove the page from the website or make it have no index. In order to recycle content you can either … [Read more...]

There are quite a few social media marketing benefits that your business may be receiving but they aren't being grateful for. One of these is simply being able to track how well your content and business in general is doing in terms of word of mouth and customer networking. You also will be able to … [Read more...]

There are many different benefits that small businesses can receive by implementing content marketing. One of the best benefits is that it simply helps you get found on search engines which will gain visibility for your business. You also will get much higher website traffic as companies who write … [Read more...]

There are quite a few differences between business to business SEO and business to consumer SEO. When it comes to selecting an audience, you need to understand that the buying process for a consumer is going to be much shorter than a business. You also need to be paying attention to key performance … [Read more...]

There are a few different ways that you can define the buyer persona of your customers for your content strategy. When defining this you want to ask yourself what the typical day in your customers life is like. You also want to try to figure out what their goals are and how you can help them achieve … [Read more...]

There are a few different ways that you can create an SEO strategy for a startup company in 2022. One of the most important things that you can do for this is to make sure that you are setting goals that are realistic and are achievable. You also want to make sure that you have set up Google … [Read more...]

Content is one of the most important factors to keep your eye on when it comes to search engine optimization. When it comes to creating content, you want to follow a few guidelines as well. Your content should be engaging, credible, of high quality, useful an also more valuable than content you can … [Read more...]