Content is one of the most important factors to keep your eye on when it comes to search engine optimization. When it comes to creating content, you want to follow a few guidelines as well. Your content should be engaging, credible, of high quality, useful an also more valuable than content you can find on other sites. You also want to make sure that you are optimizing your content for a specific audience as well as allowing for your content to be accessed by mobile phones and tablets.
- Focus on long-tail keywords as opposed to highly competitive ones, then align your topic with the keywords.
- Include backlinks to relevant, trustworthy sites as a way of boosting your credibility.
- Optimize your content technically by focusing on title tags, meta description, and URLs.
"The purpose of this chapter is simple; to provide you with an understanding of why content is important for SEO and show you what you can do to make sure they work together in harmony."