Unless there is as much concrete living between your neural cells as there is at your brick and mortar business site, odds are you are resigned to needing an online site to get the most from your business. Although this was true before the pandemic, it’s even more true as millions of Americans now see the big benefits in buying online, everything from napkins to world-wide cruises. So, you have gotten your website. But now you have to get it optimized so that search engines can easily find and track it and direct browsers on how to easily find it. This is known as SEO. SEO is how a site gets on the radar of Google, Yahoo, Bing and other search engines. It increases the probability that a site gets found by upping visibility. When Google notices you and puts your site high in their search engine page rankings it lends credibility to your site. This garners more browsers and buys. It lends authority and status to your site. It breeds customer loyalty and makes your brand feel trustworthy. Ways to keep your hard-earned optimization working include constantly generating great, timely content. This means it has meaning to your core customer, rather than popularity for the world at large. It also means using keywords, Meta tags and Meta descriptions well and judiciously. Stay fresh, creative, informative, punchy, easy on the eye and always current and relevant. Do not overstuff keywords. Do not get lax. Everything, even customers, SEO and marketing, change on a dime.
- Use strong keywords to get search engines to find your small business and generate more traffic.
- Use SEO to get better rankings and boost your site’s visibility and authority online.
- Generate great content with good keywords, without stuffing. Use good links to credible sources.
“Once you’ve improved your visibility online, you can expect your business to start growing at a steady pace.”