There are many different benefits that small businesses can receive by implementing content marketing. One of the best benefits is that it simply helps you get found on search engines which will gain visibility for your business. You also will get much higher website traffic as companies who write blog posts were found to get 55% more visitors than websites that don’t. Finally, when you use content marketing you are establishing authority online which shows that your site is both credible and reputable.
- Businesses that write blog posts are more likely to get web visitors as most people like getting information from a blog compared to a traditional ad.
- Content marketing is able to produce 3 times more leads than any other type of marketing you can use.
- When you use content marketing it helps establish authority on the internet which will increase your reputation and reliability too.
“But how can you generate leads with content marketing? There are lots of options. If you’re writing blog posts, you can prompt users to sign up for a blog newsletter and add them to your email marketing lists.”