It’s a given that retail marketers want their online marketing content to reel in new leads and therefore fresh buyers. It is also a given that for that online marketing content to do its job effectively it must be both engaging and informative. What may be less obvious is that the length of said SEO content also counts. And the regal winner, as far as SEO online content is concerned, is long-form content. Data shows the outperforming content is content that is 2000 words or so. Shorter content does not do as well. Is this so important? Yes. More views, means more shares. More shares means more perceived online authority, hence a better ranking. And so the show starts over. In the end, more leads and hence more leads are generated. This leads to more backlinks and even more perceived authority. External links are a help in this vein as well. It happens that more external links usually goes along with a longer form of content.
- As an online retailer you want the content you generate to get a good search engine rating, because it leads to more shares and greater visibility online.
- With more visibility and more shares comes greater web authority and more links attached to your site and then better ranking and the circle goes on.
- To make this magic happen, your content must be viewer-luring. Part of this allure is length. Longer content often has external links, which creates an enhanced patina of know-how and authority.
“SerpIQ did a study on the correlation of post length and search engine ranking. The study threw up interesting facts like the search ranking position changed with the length of the content. Posts with content length above 2,000 words easily the top ranks.”