You will want to put yourself in the mind of the reader to figure out if you should be using long form content and when you shouldn't. Based on searches that lead people to certain pages, it should be noted what it is they are probably looking for. Do they want something long winded and informative, or are they just looking for an answer to their question? You will want to put yourself in the mind of the reader.
- Understanding when to create long form content sometimes is as simple as understanding whether or not readers want long form content and details on a specific topic.
- If you are going to create long form content, the best thing to do is tell a story so that the reader is interested and engaged throughout the entire piece.
- If your piece is addressing a controversial question, it's better to go long-form. If not, keep the content short, sweet and unique.
"Long-form content can be appropriate for every part of the sales funnel. In fact, it’s an essential part of the pillar content strategy. But the most important reason to create long-form content is to give readers something they’re looking for."