If you are a small business it is important to come up with a content marketing strategy. When it comes to content marketing you want to build authority and also rebrand your business. You can think of your brand as a person to do this. You also want to form long-term relationship goals with your customers in order to help build trust with them. Finally, make sure you are moving with the trends so that you can stay ahead of your competition.
- A buyer persona is very important as it helps determine who your target audience is as well as their pain points and priorities.
- Figure out a long term relationship goal that you are trying to get with your customers as this will help build trust.
- Try to develop valuable blog posts, articles and podcasts so that your users can see exactly what you are offering them.
“For example, pre-COVID, businesses were growing with the old strategies they developed. Four months into the crises, most brick-and-mortar companies without an online presence are finding it difficult to survive.”