There are many different ways that you can either reduce, recycle or reuse your content in order to improve your search results. When it comes to reducing your content you very simply either need to remove the page from the website or make it have no index. In order to recycle content you can either merge pages or repurpose the content as a guest blog post. Finally, in terms of reusing content you can do this when a current event pops up that is relevant to your old content.
- Pruning will allow you to ensure high converting pages get index and outdated content is removed.
- In order to reduce your content you either need to remove it from the page or have no index on that specific page.
- To reuse content you can find old pieces that are back to relevancy due to current events and current news.
“Look for pages that had steady traffic but saw a slow or sharp drop in performance. These decaying pages often have great content that can be reused for improved performance – reoptimized using the same URL.”