There are a few different ways that you can define the buyer persona of your customers for your content strategy. When defining this you want to ask yourself what the typical day in your customers life is like. You also want to try to figure out what their goals are and how you can help them achieve their goals. Finally, it is important to understand that everyone in life has obstacles and your content should be aimed at helping them overcome the obstacles in their life.
- Figure out what the typical day in the life of your customer will look like and ask questions such as are they a morning person?
- Make sure that you keep in mind the goals that your customers are likely to have in both the short and long term.
- Understand that all of us face obstacles and your role in content should be to aid your audience in overcoming their obstacles.
“When creating the ideal buyer persona, you must have a clear understanding of your customers’ goals and aspirations. Focus on their long term and short term goals.”