SEO is very important when it comes to online marketing. This is because it is a key factor in the ranking of websites on places like Google. SEO also works well in tandem with other techniques, like content marketing, and advertising campaigns. Since consumers consider search engines to be more … [Read more...]

Digital marketing can really help small businesses move to another level. One way to do this is to hire freelancers. Another way is to hire an agency. Some companies may prefer to build an in-house marketing team. The risk there, is that you could take a lot of time to build and train a team, that … [Read more...]

There are several practices that can help you optimize blog content. One is to take the time to understand your audience. This includes knowing their demographic profile, when they are online, and what other sites they visit. To keep your audience returning, write often. Use humor in your content, … [Read more...]

Blogging is an important part of a marketing campaign. They are good for general visibility, but they are also good for influencing potential customers. But there are several tips to make blogging work for a business. The first is to look beyond keywords. The blog needs to have value beyond just … [Read more...]

Entrepreneur and author Alexander Djerassi believes companies can create value with their brand identity. A brand logo can become more than just a commercial symbol. The right color combinations can create a positive brand identity and provide for instant recognition. Djerassi likes natural and … [Read more...]

There are more opportunities now for automating businesses than ever before. Automation comes into play for things like sending emails at a specific time, or following up with customers who started a shopping cart but abandoned it. There are in fact around 20 different things that a business can do … [Read more...]

Studies have shown that people are willing to make changes to the way they shop, in an effort to be more environmentally conscious. As a result, they are looking for more sustainable brands. This has led to sustainable marketing. Sustainable marketing is when businesses promote environmentally … [Read more...]

Marketing automation can be very important to save time. But in order to maximize its benefit, there are some important tips. The first tip is to keep marketing analysis and lead scoring simple. When things are simple, they can be adjusted easily when necessary. Another tip is to understand your … [Read more...]

Almost three quarters of consumers say that their experiences as a customer have an impact on the purchasing decisions they make. This means that businesses need to find ways to give customers those good experiences. One method businesses are using, is creating customer education programs. These … [Read more...]

Search engine optimization, also known as SEO, is essential for online business success. This is because the higher a website ranks on search engines like Google and Bing, the more visibility they get. While the inner workings of search engine rankings are a mystery, and often change over time, the … [Read more...]