There are several practices that can help you optimize blog content. One is to take the time to understand your audience. This includes knowing their demographic profile, when they are online, and what other sites they visit. To keep your audience returning, write often. Use humor in your content, because people like to share funny stuff. Don’t overlook title tags and image tags, which are used by search engines when viewing your site. Headings and subheadings are important too as a way to organize your site. Finally, links – both internal and external – should be used to build site authority.
- You want to make sure your online content resonates with your audience to translate best into sales.
- It’s easiest to write good content if you know exactly what audience you’re targeting.
- You should write a lot, have a sense of humor, and make sure you optimize everything you can.
“Great content is something that your audience gobbles up and shares without prompting.”