There are many things that you can do to help build a better social media presence. First, make sure that you are identifying your audience which can help you figure out what social media platforms you need to be most active on and what types of content you need to publish most often. You also want to come across as a human rather than a business so other uses can engage with you and build trust. Finally, focus on helping your customers rather than selling them things as this will also help build your reputation.
- Figure out who your audience is and what social media platforms they use. Understand what their challenges are and what their needs are.
- Instead of focusing on selling your product focus on helping your audience as that will lead to sales and also help you build trust.
- Stay active on social media by figuring out ways to repurpose old content and prioritizing your social networks based off of the location of your audience.
“One of the worst mistakes to make on social media is coming off as the faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level.”