Almost three quarters of consumers say that their experiences as a customer have an impact on the purchasing decisions they make. This means that businesses need to find ways to give customers those good experiences. One method businesses are using, is creating customer education programs. These programs give customers access to things like blogs, in order to help them to really understand the business and products more. One example of this is The Hubspot Academy, which has now become a top source for customers to learn new marketing skills.
- An online learning academy needs a specific goal and a strong, cross-functional team.
- When creating content, think about how it will speak to different cultures and different learning styles.
- When you launch, use Slack, email, the break room, and other platforms to let people know about it.
"Among other things, a strong learning academy can help you provide helpful resources to your customers, increase customer retention, engage with new prospects, and build domain authority."